Feb 08,2026 
By Dave 
I’ve been involved in DJing since I was 16. I’m now 40. That’s almost 25 years of watching the industry evolve. From lugging crates of vinyl to carrying a laptop and a controller, from word-of-mouth bookings to managing enquiries across email, WhatsApp, Instagram DMs, and everything in between.
Two years ago, I jumped back in with a friend of mine and we started our own mobile DJ business again. And like any performers trying to run a proper operation, we needed systems. Something to handle enquiries, send quotes, get contracts signed electronically, invoice clients, and keep track of what’s booked, what’s pending, and what’s been paid.
Simple enough, right?
The Search for Something That Actually Works
I signed up for a few platforms on trial. None of them covered everything I wanted. They’d do invoicing but not contracts. Or contracts but not lead management. Or they’d do both, but the interface looked like it was designed in 2008 and hadn’t been updated since.
I’d built a beautiful website for my DJ business and wanted to add an enquiry form that would feed leads directly into my booking system. The integration either didn’t exist, or when it did, the form was so ugly and uncustomisable that I didn’t want it anywhere near my site. I’d spent time making my brand look professional — why would I bolt on something that undermined that?
About 12 months ago, I tried one of the more established UK platforms. Within a few days on the free trial, I realised it was dated, didn’t work properly on my phone, and didn’t offer the level of customisation I needed. At £25 a month, I’d be paying for something that only just did what I wanted. That wasn’t good enough.
More recently, I tried another platform that shall remain nameless. It completely broke during onboarding and revealed itself to be nothing more than a white-labelled generic CRM with a DJ logo slapped on top. Someone had taken an off-the-shelf business management tool, added some branding, and started charging performers for it. No understanding of how we actually work. No consideration for gig workflows. Just a quick cash grab built with a point-and-click interface.
Other systems took the opposite approach — too automated, no control. They worked like online booking platforms where if you had a date free in your calendar, someone could just book and pay without any input from you. For some businesses, that works. For performers? It’s a massive no-no.
As a DJ, you need to be able to turn down requests. Maybe the venue isn’t the right fit. Maybe the client is expecting a 400-person corporate event but has paid for a small party package. Maybe you just get a bad feeling from the enquiry. You need workflow. You need to review, quote, negotiate, confirm, and then get paid. Not just accept whatever lands in your inbox.
Nothing I tried gave me that.
So I Built It Myself
I’m a software developer by trade. I’d spent years building enterprise systems for other people. Eventually, the frustration got loud enough that I decided to build what I actually needed.
I started building Raviga and pushed my first code commit on 29th July 2025. Four months later,on 29th November 2025, I released the first beta. Built entirely during evenings and weekends. (Thank you to my fiancée and my golden retriever for putting up with the lack of attention during that period.)
The name “Raviga” doesn’t have some deep meaning. It just sounded right. What mattered was what it did.
What I Built (And Why)
Every feature in Raviga exists because I needed it. Not because it looked good on a feature list. Not because a generic CRM bundled it in. Because running my own DJ business showed me exactly where the gaps were.
A proper event workflow. Enquiries come in, you review them, send a quote, negotiate if needed, send a contract for e-signature, confirm the booking, send invoices, track payments. Twelve distinct stages that mirror how performers actually work. Not a free-for-all calendar where anyone can grab your time.
Digital contracts with e-signatures. Professional, branded, and legally signed without printing, scanning, or chasing. Clients can review and sign from any device. You get notified the moment they do.
Equipment management. DJs have a lot of gear. I built in the ability to track equipment, create checklists for each gig, and check items in and out. Because turning up to a wedding wondering if the wireless mic is still at last week’s venue is not a situation anyone wants to be in.
Mobile-first design. Not a cut-down app or a “mobile view” that sort of works. The full system, designed to work properly on your phone. Check your calendar between gigs. Update event details from the venue. Send a contract from the van. Your business goes where you go.
Customisable enquiry forms. Forms that look good, match your brand, and feed directly into your lead pipeline. No ugly widgets. No awkward iframes. Just clean integration that doesn’t undermine the professional image you’ve worked hard to build.
Invoicing and payment tracking. Generate invoices in seconds, track deposits, see what’s outstanding. When someone pays, you know. When they don’t, you know that too.
The Moment I Knew It Worked
The first real validation came early. I integrated my own contact form into my DJ website, and the following day a real enquiry came through. Not a test. A genuine lead.
I managed the entire event through Raviga. Quote, contract, confirmation, invoices — all of it. And it worked. Seamlessly.
Even taking a phone call became simple. I could see instantly if I was available, take the customer’s details, create a quotation, send a contract, and schedule invoices — all while still on the call. It sounds basic, but after wrestling with spreadsheets, Word documents, and half-baked software for years, it felt revolutionary.
Then I put it online. No advertising. No marketing push. Just… there.
And people started signing up.
They found it. They used it. Some of them sent feedback saying they were “absolutely in love with the system” and found it “so simple to use.”
That’s when I knew this wasn’t just for me.
Who Raviga Is For
I built Raviga as a DJ, but the problems I was solving aren’t unique to DJs.
Magicians, bands, singers, children’s entertainers, wedding musicians, tribute acts, photobooths, face painters, comedians, caricaturists, string quartets, pianists, saxophonists — anyone who takes bookings for events, needs contracts signed, and wants to get paid on time.
If you’re a performer running a business, you’ve probably felt the same frustrations I did. Scattered enquiries. Manual contracts. Chasing payments. Software that doesn’t understand how you work.
Raviga was built to fix that. Not by adapting generic software. Not by rebranding someone else’s platform. By building something from scratch, informed by actually doing the job.
Why “Built By a Performer” Actually Matters
There’s a difference between software that’s built for performers and software that’s built by one.
When you’ve stood behind the decks at a wedding reception, dealt with a difficult client, chased an invoice three weeks after the gig, or turned up to a venue with half your kit missing, you understand the workflow differently. You know what matters, you know what’s annoying, you know what’s missing.
That’s why Raviga has equipment check-in. That’s why there are twelve event stages instead of just “booked” or “not booked.” That’s why the mobile experience isn’t an afterthought. That’s why enquiry forms are customisable. That’s why you have control over your bookings instead of letting anyone grab your calendar.
These aren’t features I copied from competitors. They’re solutions to problems I lived.
Simple, Honest Pricing
I wanted pricing that made sense. No complicated tiers. No features locked behind expensive plans. No “contact us for a quote.”
Free Forever — £0/month. All features. Up to 5 active events. No credit card required. No time limit. Use it as long as you want.
Professional — £15/month. Unlimited events. Team access. Priority support.
That’s it.
I’ve been there, you’re starting out, you don’t have the extra capital to put money into a system. So, if you’re just starting out or only doing a handful of gigs a year, the free plan gives you everything. When you’re ready to scale, upgrade. No pressure. No tricks.
What’s Next
Raviga is live. People are using it. I’m still building.
There’s a roadmap of features I want to add — things that will make performers’ lives even easier. But the foundation is there. A modern, fast, mobile-friendly booking system built by someone who actually understands the job.
If you’ve been frustrated by the same things I was — the dated interfaces, the generic software, the tools that don’t quite fit — give Raviga a try.
It’s free to start. It takes minutes to set up. And it was built by someone who’s been exactly where you are.
Dave is the founder of Raviga and a working mobile DJ based in Liverpool, UK. When he’s not building software or DJing, he’s probably being ignored by his golden retriever as a form of retribution, or planning the next adventure with his fiancée, Rachel. He built Raviga after getting fed up with booking software that didn’t understand how performers actually work.
